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Popularity of Growing Meat Alternatives

29 April 2019

2019 Canadian Centre of the Plate Consumer Trend Report

While red meat continues to maintain strong interest among consumers, growing concerns for health and sustainability are having an increasing impact on these staples in Canada, Technomic reveals in the 2019 Canadian Centre of the Plate Consumer Trend Report.

The growing popularity of alternative proteins will increasingly encroach on beef and pork’s share of the plate.

“We are seeing a rise in vegetarian or vegan dishes which have primarily impacted beef and pork consumption. But the impact will broaden going forward as plant-based substitutes emerge for other categories,” explains Anne Mills, senior manager of consumer insights at Technomic. “Consumers are far more likely to prepare vegetarian or vegan dishes at home than source them from foodservice, pointing to a gap in menus. While offering just a couple plant-based dishes can minimize veto votes, providing a wider variety of options will help build a loyal following among a growing customer base for plant-based meals or snacks.”

Key takeaways from the report include:

  • Consumers consider chicken and seafood to be almost equal in healthfulness with beef and pork being perceived as least healthy
  • 35% of chicken consumers prefer to order something more exciting when dining out because they tend to eat chicken at home
  • Additive-free health claims are top purchase drivers across all meats

Compiling findings from 1,000 consumer responses, the comprehensive 2019 Canadian Centre of the Plate Consumer Trend Report helps operators and suppliers better understand how consumer patronage, attitudes and preferences toward centre of the plate menu items are evolving and to identify prime opportunity areas. 

Source:  Technomic Newsroom, CHICAGO, April 17, 2019