Caldic Latin America: fully integrated and rebranded to further unlock value creation

Access to capabilities

Under the Caldic brand, the Latin America team broadens its reach and further leverages the portfolio and value-added services from the other regions Caldic is present in. Unique ingredients, specialty chemicals and solutions, as well as application expertise and manufacturing capabilities are more widely accessible for principals and customers, which will unlock multiple opportunities to develop customized solutions for the food & nutrition, (bio)pharma, personal care and industrial formulations markets. The expertise to provide bespoke solutions for the life science market is further enhanced by last year’s acquisitions of Active Pharmaceutica and Bring Solutions in Brazil, which focus on products, services and solutions for the pharmaceutical and food market respectively. 

Global solutions provider

“The full-fledged brand refresh underlines our organization’s extraordinary growth trajectory and evolution over the past few years, transitioning from a regional company to a global solutions provider to the life science and material science markets with an exceptionally strong foothold in the high-growth regions of Latin America and in the Asia Pacific,” said Alexander Wessels, CEO. “The new branding reinforces the strong legacy brand Caldic has built over the past 50 years and it builds a solid foundation for our ambition to be the preferred partner to innovate and unlock value in the nutrition, biopharma, personal care and industrial formulation markets.“

“Today, we are starting a new journey as Caldic, bringing more solutions to our globally integrated portfolio, while we remain committed to CARE about every detail of what we do, which is reflected in our way of working with passion, transparency and agility across the solutions we provide to our principals and customers alike. We continue to focus on adding value and excellent service to the markets we serve, while strengthening our logistics and prioritizing safety in our operations”, comments Elcio Mendes Vilanova e Silva, CEO Caldic LATAM.

The branding reflects Caldic’s distinctive value proposition and purpose: delivering inspiring solutions for its business partners and beyond, supported by the motto ‘Because We Care’. Care that is reflected in the Caldic teams around the world who always go the extra mile to make it easier for its customers at every step of the process and to make their products excel in the market, however specialized the requirement. In the next months, the new brand identity will be rolled out across internal and external touchpoints such as exhibitions, social media channels, site signage and more.