Trends

Long ingredients lists on product labels featuring E-numbers and other technical names can deter consumers from taking purchasing decisions as such ingredients impact the perceived health and wellbeing. Formulating a “clear & clean label” recipe that is free from artificial additives and preservatives, with ingredients consumers recognize and feel comfortable with will help to convince concerned consumers to buy.

Our comprehensive portfolio offers food technologists a wide range of natural ingredients to source from. For texturizing properties, there is a choice of native and functional starches, rice and soy flours as well as plant proteins and fibers, besides fruit sugars and wheat and spelt gluten. And if you wish to naturally brighten up your food, a variety of food colors, coloring foods and fruit juice concentrates support a clear & clean label proposition. Finally, natural inclusions could be an option to add to the bite of your food product.