Meet our challenge solver - Renata Soares Barnabé

Challenge

In Brazil, one of the largest hair care markets in the world, Ajinomoto came to us with the uphill challenge of creating a range of sustainable products that are cost-effective and do not compromise on performance even in low dosages. Since providing customized solutions is the driving force of our business, we were ready to take on the challenge.

Solution

To meet their requirements, it was important that our sales and technical teams conducted thorough research of formulations and prototypes that were sent by the customer, the cost impacts, and other commercial parameters such as market trends as well as some performance and efficacy assessments.

This is an extensive, tedious process, and precisely where we add value to the supply chain. We collaborated on every task and built a reliable, long-term partnership with them. We pride ourselves in product expertise and principal relationship management in order to promote the key benefits of each product by understanding its unique selling points.

While leveraging the close interaction with Ajinomoto, we helped the customer in the development of the formulation of four hair care products that meet all the requirements and have been launched in early 2023.