"코팅 및 건설 분야의 혁신은 고성능과 지속 가능성을 이끕니다. Caldic은 고객에게 원재료, 실험실, 그리고 까다로운 제형 과제를 해결할 수 있는 인사이트를 제공합니다. 우리는 다양한 산업 분야에서 내구성이 뛰어나고 규정을 준수하며 미래를 대비한 솔루션을 공동 개발합니다."

Breaking into a new market is never easy, especially when it’s a new region and a new product. But for GC, a chemical company eager to enter the competitive coatings space in Asia Pacific – finding the right partner made all the difference. And that partner was Caldic.
“Venturing into a new market can be an uphill task,” says Dr. Nurudin Budiman, Regional Senior Director, Marketing and Innovation, who led the expansion project at Caldic APAC. “But with the right combination of market insight and technical expertise, we knew we could turn that challenge into an opportunity.”
GC came to Caldic with a bold goal: introduce a bio-based, zero-VOC chemical additive into an already crowded marketplace. The stakes were high, and the margins for error were slim. But for Nurudin and his team, it was a challenge worth taking on.
“We immediately pulled together our market specialists and technical teams. The key was to first understand how to position the product: not just what it does, but what makes it different, and why that matters in the APAC market.”
Backed by our state-of-the-art laboratories, the team got to work. Samples were tested, performance metrics evaluated, and potential applications explored. “Our labs gave us the clarity we needed,” Nurudin explains. “This wasn’t just another additive, it had real advantages: it was high-performing, eco-friendlier, and offered longer open time. We knew we had something valuable on our hands.”
The team's assessment resulted in a clear, confident go-to-market strategy that put GC’s product front and center – first in Indonesia, Bangladesh, and China, and soon across several other APAC countries.
This was not simply a one-time launch. It was the start of something bigger. Not only did we enter a market together but also unlocked a new region of possibilities.
“Initial traction came fast,” Nurudin says, “but what made it sustainable was the foundation we laid through deep technical validation, smart positioning, and constant collaboration with GC. That’s how we work. We go beyond distribution; we’re strategic partners.” Looking back, the success of the project wasn’t just about product chemistry, it was about connection.
"코팅 및 건설 분야의 혁신은 고성능과 지속 가능성을 이끕니다. Caldic은 고객에게 원재료, 실험실, 그리고 까다로운 제형 과제를 해결할 수 있는 인사이트를 제공합니다. 우리는 다양한 산업 분야에서 내구성이 뛰어나고 규정을 준수하며 미래를 대비한 솔루션을 공동 개발합니다."