Product quality is key
Despite the tight 45-day deadline, our team, led by Market Unit Manager Panya Verachiowchanchai, quickly mobilized to assist. “Initially, we recommended readily available water-based alternatives, in the hope of a quick turnaround," explains Panya. However, testing revealed a critical issue: the finish didn’t meet the required quality benchmarks. The paint showed extended drying and sanding times and failed to deliver the durability and appearance the customer commissioned.
Rather than accept a compromise, the technical team, under Panya’s coordination, decided to innovate. Drawing on their formulation expertise, they altered an existing product sample from a key principal. Every element of the composition was refined to strike the right balance between eco-friendliness and performance. The team ran rigorous tests to ensure the final product would meet both sustainability objectives and the customer’s exact specifications.
Once perfected, the new water-based coating exceeded expectations. It matched the performance of solvent-based options without the environmental cost, ultimately becoming the chosen solution for the project.