When Caldic APAC sought to strengthen our offering for the personal care market, Industry Manager Sophia Lin saw fragrance as a promising frontier. With consumers across Asia increasingly viewing scent as a tool for escapism and self-expression, the moment was ripe to invest in olfactory innovation.
Recognizing the need to diversify our specialty ingredient offerings, Sophia led the charge to identify the right partner – one that could bring both legacy and expertise to this growing demand.
That opportunity came in the form of a leading European fragrance house. As the company looked to expand its footprint into the Asia-Pacific region, we saw a natural synergy. A timely introduction led to swift collaboration: a handshake agreement, a fast-tracked go-to-market strategy, and the seamless integration of the fragrance house’s offerings into our personal care portfolio.
From the outset, the partnership was built on a clear understanding of market needs. Our research had revealed a steady shift among Asian consumers towards scented products that transcended traditional perfumes – leave-on creams, rinse-off cleansers, aromatherapy treatments, and household items were all increasingly driven by scent-based experiences. These trends reflected a deeper shift toward indulgent, sensory-led formulations that required more than just fragrance – they needed performance, longevity, and innovation.
Sophia and her team used these insights as the foundation for collaboration. Our experienced chemists worked closely with the fragrance house to co-create long-lasting scented solutions for both skin and home applications. “The goal wasn’t just to add fragrance, but to build smarter formulations that addressed both consumer desires and customer constraints,” she explains.
Our goal was to expand our personal care portfolio by not just adding fragrance but building smarter formulations that addressed consumer desires for sensory indulgences while understanding customer restraints.
Critical to this endeavor was solving practical challenges faced by our customers, such as minimum order quantities and inflexible packaging sizes. Joint meetings and training sessions with the fragrance house allowed the teams to develop customized solutions. Our technical experts also supported customers in formulating advanced perfume fixatives, leveraging raw materials from the new partner to boost fragrance retention and stability.
The results were immediate and compelling. Customers in Taiwan and Vietnam quickly embraced the expanded offerings, placing substantial orders that signaled strong market acceptance. “This early success motivated us to deepen our collaboration with the fragrance house and pursue further regional expansion,” says Sophia.
For Sophia Lin, the partnership was more than a business win – it was a strategic milestone. By aligning Caldic’s capabilities with the growth ambitions of a renowned fragrance partner, she helped create a platform for innovation, regional expansion, and long-term value in the ever-evolving personal care space.
Los consumidores quieren cuidado personal eficaz, ético y sensorial. Integramos experiencia en formulación con un portafolio global de ingredientes naturales, activos y especiales. Juntos hacemos realidad conceptos de belleza limpia, de forma responsable y a escala.
