In a rapidly evolving personal care market, where sustainability and innovation increasingly define competitive advantage, Caldic continues to bridge the gap between suppliers and manufacturers. One recent initiative in the Philippines brought this commitment into sharp focus: an event that introduced a principal’s natural portfolio to key industry players, generating tangible opportunities for collaboration.
Maricar Lopez, Industry Manager, Personal and Home Care, Caldic Philippines, shares: “This was a big moment for our principal,” she says. “It was the first time their natural and biodegradable portfolio would be introduced to a select group of customers. We knew we had to make it more than just a product presentation – it had to be an experience that promoted their offerings, drove their business, and successfully addressed customer needs.”
The result was a co-organized seminar, hosted at Caldic’s Philippines premises. “We curated the guest list very intentionally,” she explains. “We invited contract manufacturers actively looking for sustainable alternatives. That way, our principal could get direct insight into the challenges and trends shaping the personal care market here.”
According to Marcar, the technical session was only the beginning. “We wanted to show what these ingredients could do. Our R&D experts prepared prototypes in our personal care lab, including a jelly soap that worked as both a hand and body wash. We even had a hands-on activity where participants made their own face and hair essence spray. It was interactive, educational, and fun.”
For the principal, the event was a success on multiple fronts. “They were able to introduce and promote their portfolio while customers experienced the potential applications firsthand,” she notes. “Our commercial and technical specialists worked side-by-side to make that happen.”
Maricar sees the seminar as part of Caldic’s broader value proposition. “We’re creating opportunities, connecting people, and delivering solutions that work for both our principals and our customers. This is exactly the kind of collaboration that strengthens our role as a value-added distributor.”
Los consumidores quieren cuidado personal eficaz, ético y sensorial. Integramos experiencia en formulación con un portafolio global de ingredientes naturales, activos y especiales. Juntos hacemos realidad conceptos de belleza limpia, de forma responsable y a escala.
