Creating the right palette
Commercial Director Caldic APAC, Steve Crockett, reflects on one of Caldic’s recent milestones: the seamless integration of Oterra - a leading global natural food colors provider - into the company’s systems, laying a strong foundation to jointly develop the food and beverage business in New Zealand.
It was clear to Steve from the very beginning that this was more than just a logistical task - it was a critical step toward unlocking new opportunities. “Facilitating a smooth principal supplier onboarding and system integration provides us with the solid groundwork to develop the business with Oterra,” emphasizing the strategic importance of getting the process right.
Our team knew that to be well-positioned for new business ventures, we had to move fast, but carefully. From consolidating Oterra’s product range into our integrated systems to updating documentation on quality processes, every detail was given close attention. “It was a time-intensive process, but we pulled out all the stops for our principal,” Steve notes. “We recognize that this kind of preparation is what helps us unlock real value and growth potential for our partners.”
What drove that level of commitment? It comes down to core values.