Building a hub
The collaboration with INEOS Styrolutions reflects this balance. Together, we launched a distribution initiative focused on polymer modifiers that enhance processing efficiency and improve end-product properties. “INEOS Styrolutions shares our sustainability ambitions,” she explains. “We work together to reduce the environmental impact of plastic solutions -achieving lower energy requirements in applications and contributing to reduced emissions.”
But beyond performance and sustainability, access was critical. “It was of prime importance that this versatile range of products was readily available and accessible to our customers,” she says.
In less than a year, Caldic delivered on that goal by establishing a centralized hub that now stocks the entire INEOS Styrolutions polymer modifier portfolio, including all new powder grades. “We moved quickly to ensure not only availability, but also awareness,” Giada adds. “Customers needed to understand the breadth of capabilities these products offered.”