Toronto, ON — March 23, 2026
Caldic North America is pleased to announce a new partnership with NewMax Industrial, a Brazil-based innovator specializing in annatto-derived nutritional actives. Through this collaboration, Caldic becomes the exclusive distributor of NewMax’s NaturalMax™ Tocotrienols and GG-Max™ Geranylgeraniol across North America, strengthening its portfolio of science-based ingredients that support healthy aging, energy metabolism, and cellular health.
“This partnership strengthens our ability to deliver clinically supported, natural actives that meet consumer demand for effective and sustainable health ingredients,” said Lisa Rodwin, Commercial Director for Nutrition at Caldic North America. “NewMax’s tocotrienols and geranylgeraniol align perfectly with Caldic’s mission to connect science and nature in solutions that enhance quality of life.”
GG-Max™ is a natural form of geranylgeraniol (GG) extracted from annatto seeds to support the production of CoQ10, vitamin K2, and essential hormones that increase cellular energy, muscle performance, and bone health.
Emerging research suggests that supplementation can help sustain energy metabolism and counter the natural decline in GG associated with aging or certain medications, helping preserve strength and vitality over time.
NaturalMax™ Tocotrienols provide 100% delta- and gamma-tocotrienols, the most active forms of vitamin E. Also derived from annatto seeds and naturally free of tocopherols, tocotrienols deliver antioxidant and anti-inflammatory benefits across cardiovascular, bone, and skin health.
In nutritional and topical formulations, tocotrienols have shown significant potential to support collagen synthesis, protect against oxidative stress, and promote overall cellular resilience, making them a versatile ingredient for wellness and healthy-aging applications.
“We are excited to collaborate with Caldic to make our annatto-derived actives more accessible to formulators and brands throughout North America,” said Fabio Aragão, General Director – NewMax Industrial Ltda.. “Together, we’re bringing forward ingredients that unite natural purity, scientific validation, and functional performance.”
Headquartered in Brazil, NewMax Industrial is dedicated to the research, extraction, and development of natural compounds from annatto seeds, including tocotrienols and geranylgeraniol. The company’s clean, solvent-free extraction process ensures purity, sustainability, and potency across a wide range of applications in nutraceutical, food, and personal care markets.
Across North America and around the world, Caldic connects innovative ingredients and specialty solutions that help partners create, improve, and grow. From formulation to production, Caldic’s experts collaborate with customers to deliver high-quality products and technical expertise across the Food & Nutrition, Personal Care, and Industrial markets. Learn more at www.caldic.com