BASF appoints Connell Caldic as exclusive distributor for its Industrial and I&I solutions in Australia

Press Release

Melbourne, 30 April, 2024 – BASF has appointed Connell Caldic as the exclusive distributor for its Industrial Solutions and I&I Care Chemicals portfolio in Australia.

BASF Industrial and Institutional Care Chemicals portfolio comprises surfactants, polyacrylates, dispersants and chelating agents for the industrial, I&I (Industrial & Institutional) oil, gas and water treatment sectors.


Under the partnership, Connell Caldic will have exclusive rights to distribute the following BASF brands in Australia:

  • Emulan®

    Non-ionic emulsifiers for I&I and formulation technologies.


  • Lupasol®

    Polymers for the I&I Industry and formulation technologies.


  • Lutensol®

    Non-ionic surfactants for detergents, cleaners, industrial solutions, I&I and industrial formulators.


  • Lutropur® MSA

    Methanesulfonic acid in water (MSA) for dishwashing, hard surface cleaning, commercial laundry, institutional cleaning, water treatment and industrial cleaning.


  • Pluronic®

    Low-foaming, non-ionic surfactants for detergents, cleaners and industrial formulators.


  • Sokalan®

    Polycarboxylate based dispersing agents and special polymers for industrial solutions, I&I, detergents, cleaners, and industrial formulators.


  • Trilon®
  • Chelating agents for detergents, cleaners, water treatment and industrial formulators.


    “Connell Caldic’s national footprint, strong technical sales force, local warehousing and complementary products is an ideal combination for supporting our portfolio into the Industrial Formulating and Institutional Cleaning segments. Our globally well-known products such as the Lutensol, Sokalan, Trilon brands have a strong following in the Australian market and we’re looking forward to growing this business with Connell Caldic ANZ,” said Denzil D’Mello, BASF Australia’s Industry Manager ANZ.


    “We are very excited to leverage on our deep expertise in industrial solutions and applications to support BASF Australia in growing their business in the country. This partnership will allow us to enhance our existing product and solutions portfolio to deliver greater value to customers and partners,” said Martijn Jager, Regional Director ANZ, Connell Caldic.

About BASF Australia and New Zealand

BASF serves key industries in the agriculture, coatings, manufacturing and mining sectors, and posted sales of about €441 million in Australia and New Zealand in 2023. As of the end of 2023, the company had 370 employees and operated 6 production sites across Agricultural Solutions, performance products and functional materials and solutions. BASF has been active in Australia for over 100 years, and about 60 years in New Zealand.