Changing consumer needs
A well-established Australian pet food company was looking to break into the tightly regulated companion animal supplement space. Key Account Manager Damila Mootoosamy knew this was an opportunity we could not pass on.
With pet ownership on the rise and more people treating their animals like family, expectations around pet health have risen sharply. “By tapping into the companion animal nutrition market, we can contribute to the happiness and longevity of our beloved pets while meeting the evolving needs of pet owners,” Damila says.
“Equipped with extensive technical knowledge, market know-how, and best-in-class enzymes, we developed a custom blend of non-genetically modified enzymes tailored for dietary supplements for companion animals,” she continues. “It reinforces our commitment to the health and care of everyone.”
Gut health is for everyone
The collaboration began with an in-depth understanding of what companion animals truly need to thrive. “A healthy gut microbiome plays a pivotal role in overall human well-being. It’s no different for our pets,” explains Damila. This insight inspired our R&D team to work on enzymes that support gut health and boost immunity, delivered through easy-to-administer supplements.
Damila highlights the strategic decisions behind the formulation process. Our team didn’t just lean on its existing offerings, it built something new, specific to the customer’s goals and the needs of the modern pet owner. “Our market research and sales team saw this as the perfect moment to leverage our enzyme expertise to build a precise, impactful solution,” she adds. “We went a step further, developing a custom enzyme blend that’s not genetically modified and can be used in dietary supplements.”
A technical and commercial win
The process was not just scientific – it required regulatory and logistical efforts and was deeply collaborative. We brought our full suite of capabilities to the table. “Our technical expertise allowed us to navigate the complexities of global regulatory compliance effortlessly,” Damila says. “With our blending capabilities, we created tailored formulations that met exact standards.”
Certifications were another layer of assurance. “Our quality systems are robust,” she emphasizes, “We were able to support the customer with Organic, Halal, and Kosher certifications, ensuring broad market accessibility and trust.”