Meet our challenge solver - Nadia Brenna

Challenge

When working with our principals, we stretch ourselves to ensure that their portfolio is visible, especially in new territories. As JAKA Biotech makes its way into the European market, how do we pull out all the stops to support and bring its offerings to the forefront in the Italian personal care market? 

Solution

Capitalizing on our presence at the Making Cosmetics exhibition in Milan, we saw the ideal opportunity to introduce JAKA’s portfolio, specifically their active ingredient Smopore LC, which is derived from an extract of the Lotus corniculatus seed. It can combat sebum secretion by shrinking coarse pores and mattifying the skin. JAKA is aiming to be a top developer and manufacturer of cosmetic active ingredients globally. They focus on innovative active ingredients developed from natural sources.

Promoting active ingredients can be a time-intensive process and one of the major undertakings is to ensure that they are well-documented from a scientific and technical perspective. This includes technical and safety data sheets, toxicology reports, and efficacy tests substantiated by in vivo tests – the ingredient needs to meet its efficacy claim on both paper and skin.

We singled out Smopore LC as it is COSMOS approved and meets the current trends in the personal care market especially because of its natural source. This active can not only be used in skin care products but is also suitable for color cosmetic products such as foundation, which meets the demands of the Italian market – one of the biggest color cosmetic markets in the world. Our efforts to promote Smopore LC were rewarded when we won the Wise Ingredient Award in the active ingredient category.

The award not only recognizes our in-depth understanding and ability to promote the ingredient’s proven clinical effectiveness but also gives more exposure to us and our principal. All of this has also enhanced our relationship with JAKA Biotech.