Meet our challenge solver - Mindy Lim

We were able to formulate an all-purpose multi-functional cleaner that showcased and highlighted the effectiveness of Dow Home Care products.
Challenge

Upon identifying the challenge that most households face with the number of products required for household cleaning and the environmental footprint of the individual packaging, Dow, a global leader in material sciences has collaborated with ConnellCaldic Malaysia for an effective yet sustainable solution. As an organization that values sustainable solutions that also meet customer specifications, we were excited to take on this challenge.

Solution

With my R&D background, I worked in the application laboratory at Caldic along with my colleagues to create a multi-purpose cleaner by applying a mix of Dow products as key ingredients. The resulting prototypes were extensively tested by a panel of experts over time, which allowed us to progressively tweak the formula until its cleaning properties were optimized. Once we were satisfied with the performance of the in-house formulation in comparison with other benchmark products, it was submitted to Dow for assessment & verification. The final formulation contains ingredients that are readily biodegradable while delivering impressive cleaning results, making it more environmental-friendly as well. A promotional brochure together with the formula of the all-purpose multi-functional cleaner is currently available in Southeast Asia, Australia, and New Zealand regions.

 

 

 

For her contribution, Mindy Lim received a personal letter of recognition from Dow for the ‘outstanding initiative to come up with an All-purpose multi-functional cleaner formulation’.

Mindy Lim
Mindy Lim
Manager, Technical Development, Connell Caldic Malaysia "The final formulation is an all-purpose multi-functional cleaner that we created using Dow ingredients that are readily biodegradable while delivering impressive cleaning results, so it is friendlier for the environment as well."

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