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Exhibiting at the Natural Products Scandinavia event a great success

The Caldic Foodservice and Retail stand at the Natural Ingredients Scandinavia event
24 November 2017

Naturens Energi wins second prize at Natural Products Showcase Awards

From 15 to 16 November 2017 Caldic was present at the Natural Products Scandinavia event. With our attendance we wanted to place the focus on our Foodservice and Retail segment, with our new Naturens Energi brand being the center of attention. It turned out a very rewarding exhibition, as we became Runner Up in the Natural Products Showcase Awards.

The Natural Products Scandinavia event

Natural Products Scandinavia is an event for  trade buyers in the healthy living, nutrition, natural beauty and self-care sectors and is held once a year in Malmö. Exhibitors from all over the world gather here to present their companies and the Natural and Organic products they have to offer. Many visitors are there to spot new trends, try the latest products on the market and get inspired.

The exhibition hall was divided into two different areas: one area presenting Natural products, the other 100% organic products. The Caldic booth was centered right on the border of the two areas, which was an excellent location for us since we had both conventional and organic products to showcase. This resulted in meeting many interesting people and connecting with new and valuable contacts for future business.

Main act of the event: Naturens Energi

Our focus was on presenting a new and more natural feeling around Caldic´s Foodservice & Retail segment, with our new Naturens Energi brand being our main act of the exposition. We did this through the design of our stand, which was taking visitors  “out to the farm”, where most of our products are grown. We presented several products:
  • Naturens Energi – snack products, with two brand-new organic mixes just for the exposition
  • Naturens Energi – the brand itself, in new inspirational packages (mainly for retail)
  • Orkidé – for our foodservice clients, also with our new organic products

Natural and Organic Award Runner Up

 

Natural Products Showcase Awards

It was a huge success, which was confirmed by other exhibitors and many of the visitors. With our Naturens Energi snack boxes we participated in the category ‘Best Natural Food Product’ of the ‘Natural Products Showcase Awards’. The competition was based on the visitor’s votes and thanks to our innovative products and way of presenting, the booth design and the overall concept we ended up with an honorable second place.