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The heads of 5 ball shaped,brightly colored lollipops - white with pink, red, and white sprinkles, bright pink with pink sprinkles and bright red with bright red sprinkles.

Research has reported that approximately 80% of what we experience through the senses is visual. Nine out of 10 consumers place visual appearance and color above other factors when shopping. As many as 85% of consumers place color as a primary reason for why they purchase a product. How a product looks impacts the consumer’s purchase and even influences how food and beverages are perceived through taste.

Caldic has partnered with Kalsec to provide you with the highest quality pigments and flavor delivery systems:

 

Colours

Kalsec® sets the industry standard for natural colour stability.  Pigment oxidation is often associated with a loss of colour that is easily seen in food and beverages. Factors contributing to oxidation and degradation of carotenoid and anthocyanin pigments include light, oxygen, heat and trace metals. Usually less apparent, but no less damaging to product quality, is the production of “off ” flavours and aromas that accompany carotenoid pigment oxidation.  Kalsec's colours are more stable than standard natural colors, even those relying on BHA, BHT, and TBHQ for added stability. Durabrite® colours employ patented technology to protect carotenoid and anthocyanin pigments from oxidative degradation, extend colour life and protect delicate flavours. They improve the visual appeal of baked good and an array of other food products.

Flavours

From popular onion and garlic culinary specialties to our unique delivery systems that provide distinct flavour expression, Kalsec has been developing innovative, breakthrough natural flavour extracts for more than 50 years. Collaboration with highly trained sensory and applications experts ensure the performance standard and consistent flavour profile your products require. Let Kalsec's science and Caldic's R&D team help you develop the optimum flavour solution for your bakery applications.